1997- 1999 CMCS Group PLC
£20 million packaging supplier to music, multimedia and computer games industries
Head of Sales & Marketing.
Set up and led Group sales company with team of 10 achieving a 50% growth in sales of printed packaging over 2.5 years to £10 million in 1999.
- Increased market penetration into computer games and multimedia markets thereby repositioning the Group’s reliance on music from 95% to 65% of sales
- Launched CMCS as a supplier of point of sale materials and won supply contracts from EMI and BMG International
- Negotiated sponsorship of Music Week Awards for 4 years through contra-deal.