1997- 1999 CMCS Group PLC

Head of Sales & Marketing.

Set up and led Group sales company with team of 10 achieving a 50% growth in sales of printed packaging over 2.5 years to £10 million in 1999.

• Increased market penetration into computer games and multimedia markets thereby repositioning the Group’s reliance on music from 95% to 65% of sales
• Launched CMCS as a supplier of point of sale materials and won supply contracts from EMI and BMG International
• Negotiated sponsorship of Music Week Awards for 4 years through contra-deal.